“The digital age today:
Data and Content is everywhere,
Information and Insights are few,
And Wisdom, extremely rare.”

Dr. Simi Paknikar, Co-Founder and Partner, is an M.B.B.S (1998) graduate and MD (Pharmacology) (2001) post-graduate. During her career, she has been a medical content editor and has extensive experience in editing, authoring and publishing content related to general medicine, pharma, healthcare, and wellness. She has been responsible for 2000+ articles till date: 1000+ articles edited and 1000+ articles authored. Her work and content generated has been relevant for patients, general public as well as doctors and healthcare professionals. She has teaching experience in medical colleges for MBBS students and is a guest lecturer for MBA students. Her core expertise is in explaining complex medical and healthcare concepts in a simple and easy-to-understand manner.

Mr. Shantanu Paknikar, Co-Founder and Partner, is a BE (Electronics & Telecommunications, 1996) graduate and MS (IISc Bangalore, 1999) post graduate. During his career spanning over two decades, he has played leadership roles such as Chief Technology Officer, Chief Digital Officer, VP, General Manager, and Global Practice Head in companies such as Wipro, Happiest Minds, EVRY India, and others. In these roles, he has handled end-to-end responsibilities related with strategy, P&L, sales, client relationships, project delivery and execution, technology innovation, and product development. He is a thought leader having authored 130+ articles on digital, strategy, leadership and innovation; is a regular speaker and panelist at events; a guest lecturer at MBA institutions; and a startup advisor.

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